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CLIENT:
Rizq Art Initiative (RAI), Abu Dhabi
ABOUT RIZQ ART INITIATIVE
RAI is an independent cultural institution supporting artists, particularly from the Global South. Led by artists and researchers, it provides a platform for contemporary artistic discourse.
CATEGORY:
Exhibition Branding & Digital Strategy
PROJECT SUMMARY
The exhibition 'All is Flux, Nothing Stays Still' explored themes of transformation and impermanence. FAEM provided branding, content creation, and social media management to enhance RAI’s visibility.
SERVICE PROVIDED
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Exhibition Branding
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Content Creation
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Social Media Management
THE CHALLENGE
RAI sought to elevate its brand presence and digital engagement within the art community while ensuring consistent communication of its programs.
OBJECTIVES
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Strengthen RAI’s brand identity.
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Foster engagement with artists, collectors, and curators.
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Develop a structured content and social media strategy.
SOLUTIONS
EXHIBITION BRANDING & VISUAL IDENTITY
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Created a cohesive design language for exhibition collaterals.
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Developed title design and graphic elements aligned with the theme.
CONTENT STRATEGY & CREATION
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Conducted research on social media trends in the art sector.
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Produced high-quality videos, reels, and graphics featuring artists and curators.
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Prepared interview questionnaires to gather testimonials.
Click to View the Exhibition Branding*
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SOCIAL MEDIA MANAGEMENT
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Implemented a content plan featuring artwork showcases, exhibition highlights, and artist interviews.
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Optimized content with strategic hashtags and keywords.
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Tracked engagement metrics to refine strategies.
KEY RESULTS
​The implementation of our solutions show significant results over the course of October 2024 (Growth % compared to September 2024):
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Accounts Reached: 236,410 (+92.1%)
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Profile Activity: 15,386 (+48.2%)
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Profile Vists: 5,445 (+46.3%)
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New Followers: 701 (+76.1%)
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Content Interactions: 6,614 (+20.1%)
CONCLUSION
FAEM’s strategic approach significantly boosted RAI’s digital presence, fostering greater engagement and visibility in the art community. The project demonstrated FAEM’s capability to deliver impactful branding and digital solutions across geographical boundaries.
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